Enabling grocery shopping through digital transformation
<aside> ⚠️ Bummer: This project comes under NDA, content here is modified.
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Organic World store is a dedicated all-natural line type of grocery store. They sell everything from food and grain to apparel and body care. They stock up on a wide variety of organic vegetables and fruits that are produced at their farms.
<aside> 🎯 Designing a website and app that helps the business to grow and scale in the pandemic.
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<aside> 🎯 Make product experience similar as of their physical store, ensuring user adoption.
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<aside> 🎯 Using app should be intuitive by designing inclusively, for the elderly.
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<aside> 🎯 Overhaul the current website to match actual brand values & beliefs through the digital presence.
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<aside> 🎬 Team 1 UX Lead 2 UX Designers 3 UI Designer 1 Project Manager
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<aside> 🎨 Activities Design Workshop UX Research/Design Prototyping User Testing
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