Enabling grocery shopping through digital transformation

<aside> ⚠️ Bummer: This project comes under NDA, content here is modified.

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The modern-day is filled with a variety of food types — now to judge what's good for health still remains a mystery - we solved for bringing health to people's tables.

Introduction


About Product

Organic World store is a dedicated all-natural line type of grocery store. They sell everything from food and grain to apparel and body care. They stock up on a wide variety of organic vegetables and fruits that are produced at their farms.

Key Objectives

<aside> 🎯 Designing a website and app that helps the business to grow and scale in the pandemic.

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<aside> 🎯 Make product experience similar as of their physical store, ensuring user adoption.

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<aside> 🎯 Using app should be intuitive by designing inclusively, for the elderly.

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<aside> 🎯 Overhaul the current website to match actual brand values & beliefs through the digital presence.

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Timelines


Teams, Activities & Tools

<aside> 🎬 Team 1 UX Lead 2 UX Designers 3 UI Designer 1 Project Manager

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<aside> 🎨 Activities Design Workshop UX Research/Design Prototyping User Testing

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